Hundreds of artists perform on V-ROX — musicians from the countries of the Asia-Pacific region, Europe, the USA, Israel, Mongolia, New Zealand, Russia, etc. All the concerts during the three-day festival on the large open-air stage and club venues are free for visitors. The program also includes discussions, workshops, and lectures.

Line-up of musicians who performed on V-ROX over the years featured Ego-Wrappin (Japan), Galaxy Express (South Korea), Love Psychedelico — one of the most famous Japanese bands in the world, Graham Candy (New Zealand), the legendary Russian band of the 1980s Strannyye Igry (St. Petersburg), Sansara (Yekaterinburg), Starcardigan (Vladivostok). Furthermore, Mumiy Troll performed on the central square of Vladivostok and on the main stage on Sportivnaya Embankment, including unveiling of new songs and albums.

Over the years, international guests from show business participated V-ROX: Alan Miller (Filter Creative Group), Jeff Greenberg — the owner of the world-famous company Village Studios, David Junk (Gibson Guitar), producers and music agents of the largest Asian festivals such as Pentaport Rock Festival, Summer Sonic, Zandari Festa, etc.

Long-standing partners of the festival are Vladivostok City Administration, S7 Airlines, Far Eastern Federal University (FEFU), embassies of the USA, Israel, India, Australia, leading Russian mobile operators (Rostelecom, Tele2).

The festival is covered by the leading national (Channel One, Friday channel, Rossiyskaya Gazeta, Afisha, Kommersant, Russkiy Reporter, etc.) and international world (The New York Times (USA), Rolling Stone, Bloomberg TV (USA), etc.). The festival is streamed live on YouTube; the audience of the YouTube channel is over 350 000 people.

The showcase of the V-ROX program was presented in Los Angeles (USA) at several major festivals of Asian culture.

Far From Moscow

“Far From Moscow” is the first Russian film and music festival with the new format which not only combines cultural aspects as cinema, music, but also modern Russian cuisine. Its concept is reflected in the title: the festival shows current trends in the Russian creative environment to the foreign public, emphasizes on young and bright creative personalities and groups.

Ilya Lagutenko is a curator of the music program of the festival. In 2016 it was held in Los Angeles at the University of California (UCLA). In 2017 the festival came to Tokyo where it was presented as part of the “Russian Seasons” in Japan — a project of the Ministry of Culture of the Russian Federation. Soon “Far From Moscow” Festival is coming to France and the UK.

Piens Festival

Since 2106, Ilya Lagutenko has been a curator of the musical program of the “Piens Festival” (Milk Festival), which is held annually in Riga (Latvia). The festival combines music and art, circus and theater performances, live concerts as well as food markets.

It takes place in the summer and offers a modern open-air format of educational and stylish holidays for the whole family. The international format of the “Piens Festival” attracts locals and visitors from different countries, and it immediately became a real summer attraction of Riga. Mumiy Troll performs at the Piens Festival with special sets and joint projects with Riga musicians and bands.

Work & Rock by Mumiy Troll

“Work & Rock by Mumiy Troll” is a music contest for non-professional musicians, office workers, for those who lives by the rhythm of music and know how to find a balance between work and creativity. The lyrics and chords of the Mumiy Troll’s song “Desserts” were posted on the competition’s website, which at the time was never publicly performed by Mumiy Troll yet. The competitor musicians sent in their versions of how it might sound.

The organizers received several thousand applications from Russian cities, and the scale of the competition exceeded all expectations. The best tracks were published on the website for online voting. The main prize was the opportunity to perform with Mumiy Troll on a big stage and a chance to work on one’s own material in professional recording studios under the guidance of a team of producers and directors.

The project was conducted in collaboration with whisky producer Ballantine’s.

Ikra.tv Music Award

The Ikra.tv Award was established by Ilya Lagutenko, and is awarded as an expression of praise by Ilya Lagutenko according to his personal preferences. The award ceremony initially took place on the February, 2013 at the “Mumiy Troll Music Bar” in Vladivostok: the Sansara band from Yekaterinburg received it for their album “Needle”. The prize for the group was the opportunity to participate on the festival “V-ROX 2013”.

In 2015, “Mumiy Troll Music Bar” was opened in the centre of Moscow (Tverskya,7). It became one of the key stages places in the city, where young bands and well-known artists perform.

Mumiy Troll concerts and 2-days Festival in Milk Moscow Club

Mumiy Troll management team organized a special event dedicated to up-and-coming bands. During the course of two days, eight bands who had their accounts at ikra.tv website have played shows on a specially designed stage. Mumiy Troll’s concert on the main stage was named as “concerts of the year” by a reputable Russian newspaper.

New Year’s Eve Music Festival (Ikra Club, Moscow, Russia)

This festival was devoted to the first anniversary of ikra.tv music social network and organized by the Mumiy Troll management team in December, 2008. Different groups which had their accounts at ikra.tv website participated at this festival and Mumiy Troll short gig became a real New Year present for the audience.

The soundtrack for the movie “Pokhititeli Knig” (“Book Thieves”) consists entirely of the group’s songs and was released as a studio album in 2004. The soundtrack of the film “Space Flight” (USSR, 1935 / Russia, 2006), released on DVD to celebrate the 45th anniversary of Yuri Gagarin’s space flight, included well-known Mumiy Troll’s songs and a brand-new material written by the band’s members.

The songs by Mumiy Troll also featured in many TV series such series as “Whiskey Cavalier” (USA), “Orange is the New Black” (USA, S5), “The Girl”, etc.

Also, Ilya Lagutenko performed several songs for the international projects. He worked on the Russian versions of the songs for the animated movies “Moomins and the Winter Wonderland” (“Bring the Snow”), “Kung Fu Panda”(“Masterami Kung-Fu”), and Disney animated cartoon “Moana” (“Shiny”). Furthermore, Ilya Lagutenko did voiceovers of Master Monkey (“Kung Fu Panda”), and Tamatoa crab (“Moana”). A special edition of the song “Kosmicheskiy Desantnik” features in the soundtrack for the legendary anime “Mobile Suit Gundam: Narrative” (Japan).

SOS Matrosu

In 2018 Mumiy Troll released the musical-adventurous movie “SOS Matrosu”. The shooting took place on the clipper ship “Sedov” during the band’s round-the-world trip. The idea of creating the film belongs to Ilya Lagutenko, who decided to capture the process of recording of the new album.

In the story Mumiy Troll embarks on a sea voyage from the port of Vladivostok in search of worldwide fame. The group consciously abandons rock star’s lifestyle in favour of adventures, in which not only music is born, but the whole band is evolving.

The musicians of Mumiy Troll featured the main roles in the movie, and the film’s soundtrack consists entirely of the group’s songs.

2016, Mumiy Troll’s stickers on Apple iMessage
In 2016, Apple has made it possible to communicate with stickers in iMessage — and one of the first sticker packs appeared in Russian App Store was “Mumiytrolling”. It included stickers with the most famous phrases from the group’s songs: “Vot i vsya lyubov”, “Karnavala ne budet”, “Vodku lyubish?”, “Uhodim, uhodim, uhodim”, “I znachit tak nado”, “Mozhet vypiesh yadu” and others.

2016, Internet karaoke “Piratskie kopii”
During the promotion campaign for the album “Piratskie kopii”, Mumiy Troll in partnership with Red Pepper Creative agency launched a website where fans could record legal “pirated copy” of any song from the album. The website worked according to the principle of online karaoke: you chose a song, activated camera on your computer and sang along with Ilya Lagutenko. As a “legal pirated content” the user received a web-link to a recorded video with the ability to share it on social media.

2016, the anthem and voice acting for the game “World of Warships”
Wargaming company in collaboration with Ilya Lagutenko recorded voice-overs for the game “World of Warships”. Having downloaded a special pack, instead of “The battle begins!”, the players now hear “Good, good, good morning, planet!”, and instead of “You are the last hope of the team!” — “Only we remain to tear to pieces”. Mumiy Troll also appeared on the main stage of the Wargaming Fest, where they performed “Tancuem v kachku” (the anthem of the players of “World of Warships”) for the first time.

2014, an online quest with Google
Mumiy Troll 2.0 was an online quest released as part of the “Pirate Copies” album promotion campaign. Users had to answer 25 video questions from Ilya Lagutenko, using Google services (YouTube, Google Play, Google Maps, etc.) to search for correct answers. About one and a half million people took part in the quest. One hundred lucky ones won vinyl records of “Pirate Copies”, and the main winner won a trip for two to V-Rox Festival in Vladivostok.

2012, 3plet
Recently, a unique Russian digital service “3plet” (started in 2012) has collaborated with the band. “3plet” is a platform that lets turn a music album into a mobile app and distribute it worldwide. This service started in Russia with Mumiy Troll’s first English-language album “Vladivostok”.

2008, Mumiy Phone in collaboration with Sony Ericsson
Limited edition of a very special “MumiyFon” (with Mumiy Troll music, photos and videos uploaded) was produced by Sony Ericsson Mobile Communications as part of Mumiy Troll’s album entitled “8” advertising campaign.

“I am a tiger: Ilya Lagutenko” was published by “Alpina” in 2017, as part of the project called “Animal books. Entertaining Zoology”. It was organised by George Gupalo, the Moscow Zoo and the Alpina Publishing House. Ilya Lagutenko: “I spent my childhood in Vladivostok where tigers sometimes appear on the streets. The tiger is also an emblematic animal of the city, and Mumiy Troll has an album called Amba, which is how people of the Far East used to call tigers long ago. So, my whole life is connected with them.”

“The Tiger Stories” book-set (2012) was published by “Laguna” publishing house in collaboration with Russian Geographical Society. These three books are for family reading, tell stories about nature protection and the problems that face the tigers.

The first book is a short story for children; the second is a fairy-tale for teens based on an Udegei legend about tigers and the third book is a publicist essay about Amur tigers and their life in the Russian reserves located in the Far East.

“Vladivostok 3000” (2011) was written by Ilya Lagutenko and Vasily Avchenko a well-known journalist from Vladivostok. It’s a fantastic story about the “parallel universe” of Vladivostok and a fantasy of Pacific Republic, which includes real features of the city.

“My East” (2008) written by Ilya Lagutenko. It is the first book of a travelogue series “The Book of Travels” which will include three more books: “My West”, “My South” and “My North”.

The most Russian “maritime” band Mumiy Troll was taking part in this journey together with the team of barque Sedov. On board of the Sedov the band members fulfilled not only common sailor duties together with the team but were also writing and recording new songs for the forthcoming album released in late 2013.

Mumiy Troll played concerts in all ports where the ship was docked, either on board of the ship or in local music bars.

Music Voyage
Over the course of one day, Mumiy Troll has played concerts in the two furthest apart Russian cities (located at the opposite ends of the country) — Kaliningrad and Vladivostok.

Using only regular flights, covering the distance of 10 549 km and crossing 8 time zones the band have achieved something extraordinary, and officially being listed in “The Russian Book of Records”.

Navy Tour
Between the years of 2009‒2011, Mumiy Troll have played concerts at the Russian navy headquarters located in Vladivostok, St. Petersburg, Sevastopol and Kronshtadt.

The band have gained exclusive access and performed concerts on the decks of functioning Russian military ships, which has never been achieved before by any band. A DVD entitled “Naval Rock” was released after the tour.

2005: “Hello and Goodbye” tour
“Hello and Goodbye” concert tour was organized in support of Mumiy Troll’s new album “Mergers and Acquisitions” (2005). The tour covered almost all the territory of Russia including Far East, Siberia and Urals.

Specially designed merchandise was manufactured, which combined corporate identity of the band and tour partners: “S7 Airlines” and “T” beer brand.